{"id":677997,"date":"2025-03-31T07:29:24","date_gmt":"2025-03-31T07:29:24","guid":{"rendered":"https:\/\/www.hoog.design\/awards\/?post_type=hoog_project&#038;p=677997"},"modified":"2025-03-31T07:30:10","modified_gmt":"2025-03-31T07:30:10","slug":"nn-07-store-soho-nyc","status":"publish","type":"hoog_project","link":"https:\/\/www.hoog.design\/awards\/project\/nn-07-store-soho-nyc\/","title":{"rendered":"NN.07 STORE SOHO, NYC."},"content":{"rendered":"<p><strong><em>Genomineerde Next Generation 2025<\/em><\/strong><\/p>\n<p>Het Deense kledingmerk NN.07 heeft officieel zijn eerste winkel in de VS geopend, gelegen op 276 Lafayette Street in Soho, New York. Wij hadden de eer om deze flagshipstore te ontwerpen, net zoals we dat deden voor de locaties in Antwerpen, Maastricht, Kopenhagen, G\u00f6teborg en Londen.<\/p>\n<p>Het ontwerp blijft trouw aan de kenmerkende stijl van de eerdere winkels, maar we hebben ook nieuwe elementen en materialen ge\u00efntroduceerd. Zo hebben we samen met Palet op maat gemaakte blauwe tegels ontworpen en een unieke loveseat gecre\u00eberd die perfect aansluit bij de aluminium tafels die in alle NN.07-winkels te vinden zijn. Ge\u00efnspireerd door de Aluminium Airstream Caravan hebben we afgeronde aluminium elementen ontworpen en toegepast, een knipoog naar de jaren 30, toen aluminium Airstream-motorhomes werden gebruikt voor reizen. In lijn met de aluminium presentatie-elementen in de winkel, ontwierpen we deze bijpassende aluminium loveseat. Neem plaats op de prachtige linnenfluwelen bekleding van Maharan en wacht geduldig tot je man klaar is met shoppen.<\/p>\n<p>Onze inspiratie voor de blauwe tegel begon bij de Royal Copenhagen-tegelfabriek, de oudste van Denemarken, met een rijke geschiedenis die teruggaat tot 1775. Daar ontdekten we een tegelcollectie uit de jaren 70 genaamd \u2018Baca\u2019, ontworpen door kunstenaar Nils Thorsson. Vanuit deze iconische tegel en ge\u00efnspireerd door de nieuwe merkkleur van NN.07, begonnen we aan een zoektocht naar een op maat gemaakte tegel. Dit bracht ons bij onze vrienden van Studio Palet, die een nieuwe druktechniek ontwikkelden om pigment op tegels aan te brengen. Deze innovatieve methode kan worden gezien als een moderne variant van de techniek die Nils Thorsson in de jaren 70 introduceerde. Samen met Studio Palet hebben we een speciale tegel ontworpen voor alle NN.07-winkels.<\/p>\n<p><em>Fotografie: CHRIS MOTTALINI<\/em><\/p>\n","protected":false},"featured_media":677998,"template":"","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"hoog_project_category":[],"class_list":["post-677997","hoog_project","type-hoog_project","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>NN.07 STORE SOHO, NYC.<\/title>\n<meta name=\"description\" content=\"Het Deense kledingmerk NN.07 heeft officieel zijn eerste winkel in de VS geopend, gelegen op 276 Lafayette Street in Soho, New York. Wij hadden de eer om deze flagshipstore te ontwerpen, net zoals we dat deden voor de locaties in Antwerpen, Maastricht, Kopenhagen, G\u00f6teborg en Londen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hoog.design\/awards\/project\/nn-07-store-soho-nyc\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NN.07 STORE SOHO, NYC.\" \/>\n<meta property=\"og:description\" content=\"Het Deense kledingmerk NN.07 heeft officieel zijn eerste winkel in de VS geopend, gelegen op 276 Lafayette Street in Soho, New York. 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