It’s party time! Berden exists no less than 120 years
Berden has a rich history; we would like to take you back to 1902. A small company that grew into the wonderful Berden today!
In 1902, the first generation opened a modest drapery store under the name "Berden-Trienekens. This was run by the first generation, Sjang Berden and his wife Agnes Berden-Trienekens. After seven years, the store was thriving to the point where Mr. K.'s business was in decline. Berden became the first representative.
The store was taken over in 1941 by son, Wiel and his wife Gritje. The new store opened in 1957. This was a modern store for the times with women's and men's fashions. There was also a modest department of home furnishings. In subsequent years, the workforce was expanded.
Wiel and Gritje's son, Jan, entered the business in 1965. In 1967, plans were made for a home furnishing store. The first Berden furniture and home furnishings store opened in 1969. The family business began to grow, brothers Frans and Gerard joined the business. With their wives, they devote themselves to the fashion industry. Father Wiel transferred the business to the children in 1971.
In 1974, time came for change, especially with expansion. A furniture store was opened in Roermond; a central warehouse of Berden furniture also opened here. In Venray, the furniture store opened in 1976.
The first foothold was set in Heerlen in 1989, this was an important milestone. Furniture department of 6,000 square meters was opened in the Schunck department store in Heerlen. Six years later, the entire department store was acquired by Berden, including a branch in Geleen.
A branch was opened in Venlo on the furniture boulevard in 1995 for living and home textiles. This branch has a retail area of 6,000 square meters. The Van Sloun furniture and sleep store is acquired in 2002. With this acquisition of two branches in Sittard, Berden is better represented in Limburg.
Since 2003, Berden has also been online, its website a reality. In 2006, the furniture store in Axel, Zeeland-Flanders, was acquired. Pot Interieur has as much as 15,000 square feet of retail floor space. 2012 saw the opening of the Auping Plaza and Montèl in Venlo. Following this, Auping Plaza's in Amsterdam, Rotterdam and Ede will open in 2013.
In 2015, the family business is growing, with the 4th generation now at the helm. Wilhelmien and Jan's sons, Paul and Jan Jr. and Toos and Gerard's son and daughter, Mark and Saskia are part of the family business.
The Berden Group acquired HoutBrox in 2016, which are located in Roermond, Uden, Veghel and Varsseveld. Doornebal interiors in Lienden was acquired by Berden in 2021. Doornebal interiors is a court supplier and they provide exclusive interiors.
In 2022, Berden will exist 120 years, which should be celebrated in a big way! A year long Berden is dedicated to this festive moment, also this year there are great promotions. We've taken you through Berden's rich history, giving you a glimpse into this fine family business.
The future for Berden continues to revolve around creating family happiness, for employees and customers. This involves reinventing the role of our stores, including creating more experiences at special moments. The assortment is supplemented to strengthen the store concept.Back to blog