{"id":850929,"date":"2026-07-07T05:17:13","date_gmt":"2026-07-07T03:17:13","guid":{"rendered":"https:\/\/www.hoog.design\/companies\/studio-34-south-2"},"modified":"2026-07-18T02:30:36","modified_gmt":"2026-07-18T00:30:36","slug":"studio-34-south","status":"publish","type":"hoog_company","link":"https:\/\/www.hoog.design\/en\/companies\/studio-34-south","title":{"rendered":"Studio 34 South"},"content":{"rendered":"<p>34 South was born in 2017 out of a collaboration between two designers, magnetized by a shared passion for conceptual design and challenging the norms in visual and artistic disciplines. The ideas of 34 South are derived from an international background, and in honor of this, the 34 \u00b0 parallel to the south is the latitude that connects both original founding cities.<\/p>\n<p>Chechi Valentine now runs the studio from their office in Amsterdam. She has a focus and passion for pure design and problem-solving, digs deep into a design challenge and solves it down to every detail. Her diverse experience ranges from designing consumer products and furniture to interior architecture and leading design projects in retail, hospitality and housing throughout Europe. Her warmth combined with her refined design skills always results in something functionally clever and aesthetically new.<\/p>\n","protected":false},"featured_media":146111,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Studio 34 South","_yoast_wpseo_title":"Studio 34 South | Conceptual Design and Interior Architecture","_yoast_wpseo_metadesc":"Discover Studio 34 South, a design studio shaped by international roots, conceptual thinking and refined solutions in product design, furniture and interio","_yoast_wpseo_linkdex":"","_yoast_wpseo_content_score":"","content-type":"","_yoast_wpseo_focuskeywords":"","_yoast_wpseo_keywordsynonyms":"","_yoast_wpseo_primary_category":null,"_yoast_wpseo_estimated-reading-time-minutes":""},"hoog_company_type":[2,3097],"hoog_company_country":[653],"hoog_category":[390,499],"class_list":["post-850929","hoog_company","type-hoog_company","status-publish","has-post-thumbnail","hentry","hoog_company_type-architects","hoog_company_type-unpaid_architect","hoog_company_country-the-netherlands","hoog_category-interieur","hoog_category-interior"],"acf":{"hoog_company_capabilities":"","hoog__is_featured":false,"hoog_company_extra_info":"","hoog_company_featured_image_shape":"circle","hoog_company_focus":"traffic","hoog_company_address":"Studio 34 South\r\nLauriergracht 116 S3\r\n1016 RR Amsterdam","hoog_company_email":"hello@studio34south.com","hoog_company_website":"http:\/\/www.studio34south.com\/","hoog_company_linkedin":"","hoog_company_facebook":"https:\/\/www.facebook.com\/studio34south\/?hc_location=ufi","hoog_company_instagram":"https:\/\/www.instagram.com\/studio34south\/?hl=nl","hoog_company_pinterest":"","hoog_company_x":"","hoog_company_tiktok":"","hoog_company_phone":"+31 (0)6 22 25 17 34","hoog_company_youtubeid":"","hoog_company_logo":"","hoog_company_img_watermark":289298,"hoog_company_mobile_image":264351,"hoog_company_custom_button":"","hoog_company_custom_url":"","hoog_location":{"address":"Studio 34 South\r\nLauriergracht 116 S3\r\n1016 RR Amsterdam","lat":52.3711191000000013673343346454203128814697265625,"lng":4.8791624000000002325805326108820736408233642578125,"place_id":"EjVMYXVyaWVyZ3JhY2h0IDExNiwgczMsIDEwMTYgUlIgQW1zdGVyZGFtLCBOZXRoZXJsYW5kcyIeGhwKFgoUChIJK_OO89wJxkcRAK_iNN8ThIkSAnMz"}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Studio 34 South | Conceptual Design and Interior Architecture<\/title>\n<meta name=\"description\" content=\"Discover Studio 34 South, a design studio shaped by international roots, conceptual thinking and refined solutions in product design, furniture and interio\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hoog.design\/en\/wp-json\/wp\/v2\/hoog_company\/850929\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studio 34 South\" \/>\n<meta property=\"og:description\" content=\"Discover Studio 34 South, a design studio shaped by international roots, conceptual thinking and refined solutions in product design, furniture and interio\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hoog.design\/en\/companies\/studio-34-south\" \/>\n<meta property=\"og:site_name\" content=\"HOOG.design - Exclusive living inspiration\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HOOG.design.inspiratieplatform\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-18T00:30:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.hoog.design\/2021\/03\/17122448\/Studio-34-South-Portret.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"227\" \/>\n\t<meta property=\"og:image:height\" content=\"227\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@HOOG_DESIGN\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hoog.design\\\/en\\\/companies\\\/studio-34-south\",\"url\":\"https:\\\/\\\/www.hoog.design\\\/en\\\/companies\\\/studio-34-south\",\"name\":\"Studio 34 South | Conceptual Design and Interior Architecture\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hoog.design\\\/en#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hoog.design\\\/en\\\/companies\\\/studio-34-south#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hoog.design\\\/en\\\/companies\\\/studio-34-south#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.hoog.design\\\/2021\\\/03\\\/17122448\\\/Studio-34-South-Portret.jpg\",\"datePublished\":\"2026-07-07T03:17:13+00:00\",\"dateModified\":\"2026-07-18T00:30:36+00:00\",\"description\":\"Discover Studio 34 South, a design studio shaped by international roots, conceptual thinking and refined solutions in product design, furniture and interio\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hoog.design\\\/en\\\/companies\\\/studio-34-south#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.hoog.design\\\/en\\\/companies\\\/studio-34-south\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.hoog.design\\\/en\\\/companies\\\/studio-34-south#primaryimage\",\"url\":\"https:\\\/\\\/cdn.hoog.design\\\/2021\\\/03\\\/17122448\\\/Studio-34-South-Portret.jpg\",\"contentUrl\":\"https:\\\/\\\/cdn.hoog.design\\\/2021\\\/03\\\/17122448\\\/Studio-34-South-Portret.jpg\",\"width\":227,\"height\":227,\"caption\":\"Studio 34 South profile picture\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.hoog.design\\\/en\\\/companies\\\/studio-34-south#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.hoog.design\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Companies\",\"item\":\"https:\\\/\\\/www.hoog.design\\\/en\\\/companies\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Studio 34 South\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hoog.design\\\/en#website\",\"url\":\"https:\\\/\\\/www.hoog.design\\\/en\",\"name\":\"HOOG.design - Exclusive living inspiration\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.hoog.design\\\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.hoog.design\\\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.hoog.design\\\/en#organization\",\"name\":\"HOOG.design\",\"url\":\"https:\\\/\\\/www.hoog.design\\\/en\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.hoog.design\\\/en#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cdn.hoog.design\\\/2023\\\/01\\\/10120306\\\/hoog-design-logo-ff3333.jpg\",\"contentUrl\":\"https:\\\/\\\/cdn.hoog.design\\\/2023\\\/01\\\/10120306\\\/hoog-design-logo-ff3333.jpg\",\"width\":560,\"height\":560,\"caption\":\"HOOG.design\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hoog.design\\\/en#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/HOOG.design.inspiratieplatform\\\/\",\"https:\\\/\\\/x.com\\\/HOOG_DESIGN\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Studio 34 South | Conceptual Design and Interior Architecture","description":"Discover Studio 34 South, a design studio shaped by international roots, conceptual thinking and refined solutions in product design, furniture and interio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hoog.design\/en\/wp-json\/wp\/v2\/hoog_company\/850929","og_locale":"en_US","og_type":"article","og_title":"Studio 34 South","og_description":"Discover Studio 34 South, a design studio shaped by international roots, conceptual thinking and refined solutions in product design, furniture and interio","og_url":"https:\/\/www.hoog.design\/en\/companies\/studio-34-south","og_site_name":"HOOG.design - Exclusive living inspiration","article_publisher":"https:\/\/www.facebook.com\/HOOG.design.inspiratieplatform\/","article_modified_time":"2026-07-18T00:30:36+00:00","og_image":[{"width":227,"height":227,"url":"https:\/\/cdn.hoog.design\/2021\/03\/17122448\/Studio-34-South-Portret.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@HOOG_DESIGN","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.hoog.design\/en\/companies\/studio-34-south","url":"https:\/\/www.hoog.design\/en\/companies\/studio-34-south","name":"Studio 34 South | Conceptual Design and Interior Architecture","isPartOf":{"@id":"https:\/\/www.hoog.design\/en#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hoog.design\/en\/companies\/studio-34-south#primaryimage"},"image":{"@id":"https:\/\/www.hoog.design\/en\/companies\/studio-34-south#primaryimage"},"thumbnailUrl":"https:\/\/cdn.hoog.design\/2021\/03\/17122448\/Studio-34-South-Portret.jpg","datePublished":"2026-07-07T03:17:13+00:00","dateModified":"2026-07-18T00:30:36+00:00","description":"Discover Studio 34 South, a design studio shaped by international roots, conceptual thinking and refined solutions in product design, furniture and interio","breadcrumb":{"@id":"https:\/\/www.hoog.design\/en\/companies\/studio-34-south#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hoog.design\/en\/companies\/studio-34-south"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hoog.design\/en\/companies\/studio-34-south#primaryimage","url":"https:\/\/cdn.hoog.design\/2021\/03\/17122448\/Studio-34-South-Portret.jpg","contentUrl":"https:\/\/cdn.hoog.design\/2021\/03\/17122448\/Studio-34-South-Portret.jpg","width":227,"height":227,"caption":"Studio 34 South profile picture"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hoog.design\/en\/companies\/studio-34-south#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hoog.design\/en"},{"@type":"ListItem","position":2,"name":"Companies","item":"https:\/\/www.hoog.design\/en\/companies"},{"@type":"ListItem","position":3,"name":"Studio 34 South"}]},{"@type":"WebSite","@id":"https:\/\/www.hoog.design\/en#website","url":"https:\/\/www.hoog.design\/en","name":"HOOG.design - Exclusive living inspiration","description":"","publisher":{"@id":"https:\/\/www.hoog.design\/en#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hoog.design\/en?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hoog.design\/en#organization","name":"HOOG.design","url":"https:\/\/www.hoog.design\/en","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hoog.design\/en#\/schema\/logo\/image\/","url":"https:\/\/cdn.hoog.design\/2023\/01\/10120306\/hoog-design-logo-ff3333.jpg","contentUrl":"https:\/\/cdn.hoog.design\/2023\/01\/10120306\/hoog-design-logo-ff3333.jpg","width":560,"height":560,"caption":"HOOG.design"},"image":{"@id":"https:\/\/www.hoog.design\/en#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/HOOG.design.inspiratieplatform\/","https:\/\/x.com\/HOOG_DESIGN"]}]}},"trid":257297,"is_original":false,"_links":{"self":[{"href":"https:\/\/www.hoog.design\/en\/wp-json\/wp\/v2\/hoog_company\/850929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoog.design\/en\/wp-json\/wp\/v2\/hoog_company"}],"about":[{"href":"https:\/\/www.hoog.design\/en\/wp-json\/wp\/v2\/types\/hoog_company"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoog.design\/en\/wp-json\/wp\/v2\/media\/146111"}],"wp:attachment":[{"href":"https:\/\/www.hoog.design\/en\/wp-json\/wp\/v2\/media?parent=850929"}],"wp:term":[{"taxonomy":"hoog_company_type","embeddable":true,"href":"https:\/\/www.hoog.design\/en\/wp-json\/wp\/v2\/hoog_company_type?post=850929"},{"taxonomy":"hoog_company_country","embeddable":true,"href":"https:\/\/www.hoog.design\/en\/wp-json\/wp\/v2\/hoog_company_country?post=850929"},{"taxonomy":"hoog_category","embeddable":true,"href":"https:\/\/www.hoog.design\/en\/wp-json\/wp\/v2\/hoog_category?post=850929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}