{"id":3821,"date":"2019-12-01T08:35:00","date_gmt":"2019-12-01T07:35:00","guid":{"rendered":"https:\/\/www.hoog.design\/?p=3821"},"modified":"2019-12-10T17:28:56","modified_gmt":"2019-12-10T16:28:56","slug":"interview-with-maarten-baas","status":"publish","type":"post","link":"https:\/\/www.hoog.design\/en\/interview-with-maarten-baas","title":{"rendered":"Interview with Maarten Baas"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>How would you compare the Maarten aged\nabout 12 to the Maarten of today? Have you been able to realise your dreams?<\/strong><\/h4>\n\n\n\n<p>\u201cYes, mostly. I can remember being exactly\n12 and was asked what I\u2019d like to do when I grow up. Actor or unemployed was my\nresponse. Well, I have managed both. When I was a child, I created music, drew,\nwrote, renovated my room, my bike, my guitar, and whatever else you can think\nof. I had no idea that you could become a \u2018designer\u2019 and I didn&#8217;t see myself as\nan artist because I thought that was just for painters and sculptors. In the\nend, after my course that the Design Academy Eindhoven (DAE), I became a\nconceptual artist and the cap seemed to fit.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What is the most important thing that\nyou learnt at DAE?<\/strong><\/h4>\n\n\n\n<p>\u201cThe DAE was always critical of everyone.\nIf that\u2019s your only reference, you have the sense that it\u2019s never good enough.\nSo, the I learnt my most important lesson when I was an exchange student and\nspent three months at another academy. Suddenly, there was more appreciation for\nmy work and I thought: \u2018aha, there are people who like what I\u2019m doing.\u2019 Then I\nwent back to my training at the DAE with renewed self-confidence.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What was the most important moment in\nyour career?<\/strong><\/h4>\n\n\n\n<p>\u201cCLAY Furniture was the first collection\nafter Smoke Furniture. Even closer to me, even more vulnerable and the first\nstep towards the overwhelming start of <em>Smoke<\/em>. The fact that the\nsuccessor was also a hit is more important than the start.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Alongside talent and creativity, what is\nimportant in your work?<\/strong><\/h4>\n\n\n\n<p>\u201cThe balance with the practical world. In\nthe end, you need to earn money, the things have to be made, you have to deal\nwith customers and a whole range of other issues. Talent and creativity are\nlike the steering wheel in your car; they\u2019re essential but just a small\nelement.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What do you hope to achieve with your\ndesigns? <\/strong><\/h4>\n\n\n\n<p>\u201cWhen I see great work by other artists, I\nsometimes feel an almost physical switch in my head. I can just be going about\nmy everyday life and suddenly, ping, things seem different. Something falls\ninto place or I see something that I&#8217;d never seen before. That&#8217;s what I hope to\nachieve with my own work.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Which labels would you apply to your\ndesigns?<\/strong><\/h4>\n\n\n\n<p>\u201cI\u2019m continuously trying to avoid and\nremove labels. Usually subconsciously, sometimes consciously. The slogan on the\nfront of my studio is: \u2018Maarten Baas BV: for all your solutions in the context\nof art, or actually somewhere between art, design and theatre and also where\nthese disciplines overlap one another or unite in a certain way.\u2019 If someone could\ncome up with a label that\u2019s a bit more succinct, I\u2019d love to hear it.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Do you consider that a design hasn\u2019t\nworked if it doesn&#8217;t evoke an emotion in people?<\/strong><\/h4>\n\n\n\n<p>\u201cEvery designer has his own criteria. For me, function is secondary to what it does to someone. That is why I\u2019m not a real designer.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>You are world-famous and lauded for your\nwork. How nice is it to be Maarten Baas?<\/strong><\/h4>\n\n\n\n<p>\u201cI can recommend it to everyone.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Job Smeets from Studio Job said, during\nour interview: \u201cThe thirty people who work for Studio Job have my dream job. I\nhave to keep the whole thing running. And that&#8217;s not quite as much fun.\u201d Do you\nhave your dream job? <\/strong><\/h4>\n\n\n\n<p>\u201cYes. And if Job wants to, he can come and\nwork for me. I\u2019ll keep things up and running.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How are things going with Dutch talent\nwith respect to design?<\/strong><\/h4>\n\n\n\n<p>\u201cIt&#8217;s all going a bit \u2018by the book\u2019 at the\nmoment. You have the <a>Keep an Eye Award<\/a>\nfor the best kid in the class. There is a great deal of enthusiasm for that and\nit creates a somewhat respectable atmosphere. That&#8217;s why I created the Kick That\nAss Award, for talented individuals who are a little more autonomous. There are\nfewer of those, but they are around.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Do you see yourself in the role of\nmentor for the coming generation?<\/strong><\/h4>\n\n\n\n<p>\u201cI have given lessons but I don\u2019t think the\nacademic system works very well. People often come out less confident than when\nthey went in. I\u2019d like to really shake the system up properly, as a head\nteacher or similar. And also, isn&#8217;t every form of <em>mentorship<\/em> like taking\ncoals to Newcastle?\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What advice would you give to a student\nwho is about to set out on a course at DAE?<\/strong><\/h4>\n\n\n\n<p>\u201cThe advice that co-designer Daniel White\ngave me prior to my exams: \u2018Take it seriously\u2019. It helped me.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How would you compare the Maarten aged about 12 to the Maarten of today? Have you been able to realise &hellip;<\/p>\n","protected":false},"author":1,"featured_media":3827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_linkdex":"","_yoast_wpseo_content_score":"60","content-type":"","footnotes":"","_yoast_wpseo_focuskeywords":"","_yoast_wpseo_keywordsynonyms":"","_yoast_wpseo_primary_category":null,"_yoast_wpseo_estimated-reading-time-minutes":""},"categories":[1],"tags":[],"class_list":["post-3821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"blog_company":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Interview with Maarten Baas - HOOG.design - Exclusive living inspiration<\/title>\n<meta name=\"description\" content=\"HOOG.design - 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