{"id":684002,"date":"2025-07-24T12:13:28","date_gmt":"2025-07-24T12:13:28","guid":{"rendered":"https:\/\/www.hoog.design\/hospitality\/?post_type=hoog_project&p=684002"},"modified":"2025-07-24T12:14:36","modified_gmt":"2025-07-24T12:14:36","slug":"we-are-edn","status":"publish","type":"hoog_project","link":"https:\/\/www.hoog.design\/hospitality\/binnenkijken\/we-are-edn","title":{"rendered":"We are EDN"},"content":{"rendered":"

DoubleTree by Hilton Amsterdam Centraal Station heeft een volledig nieuw ontwerp van de begane grond onthuld, met een gedurfd, lokaal ge\u00efnspireerd interieurconcept door ontwerpstudio WeWantMore, in samenwerking met Hilton. Van lobby tot bar tot een nieuw restaurantconcept, het vernieuwde ontwerp biedt een levendige en gelaagde gastervaring, geworteld in de visuele taal van Amsterdam.<\/p>\n

Van doorgangsruimte tot cultureel statement<\/strong>
\nDoubleTree by Hilton Amsterdam Centraal Station heeft een volledig nieuw ontwerp van de begane grond onthuld, met een gedurfd, lokaal ge\u00efnspireerd interieurconcept van ontwerpstudio WeWantMore, in samenwerking met Hilton. Van lobby tot bar tot een nieuw restaurantconcept, het vernieuwde ontwerp biedt een levendige en gelaagde gastervaring, geworteld in de visuele taal van Amsterdam.<\/p>\n

Het hotel is oorspronkelijk geopend in 2011 en ligt op een steenworp afstand van Amsterdam Centraal Station. Met voetgangers van zowel internationale reizigers als de lokale bevolking, moesten de openbare ruimtes functioneel, expressief en onmiskenbaar verbonden met Amsterdam zijn. De opdracht van Hilton was duidelijk: cre\u00eber interieurs die de persoonlijkheid van de stad weerspiegelen en tegelijkertijd flexibiliteit en doorstroming bieden gedurende de dag. WeWantMore reageerde met een materiaal-gedreven concept rijk aan tactiliteit, kleur en culturele signalen.<\/p>\n

De verschuiving: Van algemeen naar geaard<\/strong>
\nHet nieuwe ontwerpverhaal begint in de lobby, waar een 3D-geprint plafond verwijst naar het bekende triple-X-symbool van Amsterdam. Dit zet de toon voor het visuele thema dat door de hele ruimte wordt doorgevoerd. Een warme mix van terracotta, bosgroen en zachte houttinten bepaalt het materialenpalet, in balans gehouden door rijke texturen zoals rood travertijn, transparante stoffen en pluchen bekleding om een rustige en uitnodigende sfeer te cre\u00ebren.<\/p>\n

De bar volgt dezelfde designtaal, maar met een intiemere sfeer. Gebouwd voor een soepele overgang van dag naar nacht, heeft het gelaagde verlichting, gevarieerde zitplaatsen en kleine designaccenten die de triple-X weerspiegelen.<\/p>\n

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Even voorstellen: We Are EDN<\/strong>
\nEen hoogtepunt van de renovatie is de lancering van We Are EDN, een nieuw restaurantconcept ontwikkeld door Hilton’s interne bureau StiR Creative Collective. Het is het eerste in zijn soort in de EMEAA-regio, gebouwd rond seizoensgebonden ingredi\u00ebnten en een afvalarme aanpak. Het interieur weerspiegelt deze filosofie met natuurlijke materialen, groene accenten en een helderder, energieker kleurenpalet. Florale patronen, geweven panelen, neon details en planten brengen een gevoel van speelsheid terwijl ze toch passen in het bredere hotelontwerp.<\/p>\n

Kunst als verbindingselement<\/strong>
\nDe kunstcollectie, die is samengesteld in samenwerking met Veitenheimer Art Consultancy, voegt een extra verhaallaag toe. Werken van Jordy van den Nieuwendijk, Simone Poste, Evan Powell, Simon Moore en Raquel Rodrigo zijn door het hele hotel ge\u00efntegreerd, gekozen om de creatieve energie van Amsterdam te weerspiegelen en de ruimtes visueel aan elkaar te rijgen.<\/p>\n

Fotografie – Flare Department \/ Veerle Verheijen \/ <\/span>Tijs Vervecken<\/span><\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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