Studio 34 South
34 South was born in 2017 from a partnership between two designers, magnetised by a shared passion for conceptual design and challenging the norms across visual and artistic disciplines. 34 South’s ideas are drawn from an international background, and in homage to this, 34° parallel south is the circle of latitude that connects both original founders cities.
Chechi Valentine now runs the studio from their office in Amsterdam. She has a focus and passion for pure design and problem solving, digging deep into a design challenge and resolving it through every detail. Her diverse experience ranges from designing consumer products and furniture to interior architecture, leading design projects in the retail, hospitality and residential sectors throughout Europe. Her Latin warmth combined with her refined design skills always creates something functionally smart and aesthetically new