{"id":728749,"date":"2025-10-02T10:23:41","date_gmt":"2025-10-02T08:23:41","guid":{"rendered":"https:\/\/www.hoog.design\/?p=728749"},"modified":"2025-10-02T10:23:42","modified_gmt":"2025-10-02T08:23:42","slug":"van-ruw-tot-verfijnd-dornbracht-presenteert-de-eerste-atelier-edition-the-rock","status":"publish","type":"post","link":"https:\/\/www.hoog.design\/nl\/van-ruw-tot-verfijnd-dornbracht-presenteert-de-eerste-atelier-edition-the-rock","title":{"rendered":"Van ruw tot verfijnd: Dornbracht presenteert de eerste Atelier Edition “The Rock”"},"content":{"rendered":"\n

Iserlohn, 9 september 2025
De oorspronkelijke kracht van ruwe rots, opnieuw ge\u00efnterpreteerd: Met “The Rock” lanceert kranenfabrikant Dornbracht zijn eerste Atelier Edition. De klassieke MEM krijgt een nieuwe expressieve uitstraling met sculpturale, rotsvormige handgrepen van massief metaal. Het ontwerp biedt ruimte voor individuele interpretaties, bijvoorbeeld in combinatie met natuursteen.<\/strong><\/p>\n\n\n\n

Organische uitstraling<\/strong>
“The Rock” combineert de heldere, minimalistische look van MEM met een innovatief, organisch gevormd handvatontwerp ge\u00efnspireerd op rotsen. De grepen zijn het resultaat van verfijnd vakmanschap en moderne technologie: Ze worden individueel gefreesd, geschuurd, gepolijst en afgewerkt, waardoor elk exemplaar echt uniek is. Het gewicht van het materiaal geeft ze een bijzonder gevoel dat je bij elke aanraking een gevoel van stabiliteit geeft. “We hebben iets ontworpen dat authentiek en natuurlijk aanvoelt”, legt Caroline Schmitt, General Management Dornbracht, uit. “In tijden van digitale reproduceerbaarheid is de directe aanwezigheid van ‘The Rock’ een uitdrukking van originaliteit en sensualiteit. Het vakmanschap geeft de grepen een karaktersterkte die niet te kopi\u00ebren is.”<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Van “The Rock” naar “Your Rock”<\/strong>
Naast de samengestelde versie van metaal in combinatie met MEM, kan “The Rock” ook worden gepersonaliseerd. Zo is het verkrijgbaar in uitvoeringen van andere materialen, zoals marmer, of in combinaties met andere designseries.<\/p>\n\n\n\n

Pleidooi voor maatwerkdesign<\/strong>
De Atelier Editions zijn expressieve designobjecten die in kleine oplages worden gemaakt en uitstekend vakmanschap combineren met vooruitstrevende idee\u00ebn. Als pleidooi voor uitgesproken ontwerpbenaderingen dagen ze conventies uit \u2013 en met hun bijzondere samenspel van materialen, afwerkingen en productietechnieken nodigen ze uit om individueler<\/p>\n\n\n\n

te durven zijn. “Onze Atelier Editions dienen als inspiratiebron. Ze laten zien dat creativiteit geen grenzen kent. Tegelijkertijd zijn ze een oproep om het ontwerp van kranen volledig te herzien”, zegt Caroline Schmitt.<\/p>\n\n\n\n

De Editions maken deel uit van het Dornbracht Atelier-portfolio: het nieuwe bedrijfssegment van de fabrikant uit Iserlohn realiseert op maatwerkoplossingen vanaf \u00e9\u00e9n stuk \u2013 en biedt volledige ontwerpvrijheid, van technische aanpassingen tot individuele grepen en afwerkingen tot werkelijk unieke objecten.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

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