{"id":676133,"date":"2024-12-18T13:43:29","date_gmt":"2024-12-18T13:43:29","guid":{"rendered":"https:\/\/www.hoog.design\/office\/?post_type=hoog_project&p=676133"},"modified":"2024-12-18T13:47:24","modified_gmt":"2024-12-18T13:47:24","slug":"het-dynamische-nieuwe-hoofdkantoor-van-ace","status":"publish","type":"hoog_project","link":"https:\/\/www.hoog.design\/office\/inspiratie\/het-dynamische-nieuwe-hoofdkantoor-van-ace","title":{"rendered":"Het dynamische nieuwe hoofdkantoor van ACE"},"content":{"rendered":"
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Eind 2022 verhuisde ACE naar hun nieuwe hoofdkantoor in de Amsterdamse Houthavens. Voor ACE cre\u00eberde TANK een bruisende bestemming, volledig ingericht om dingen te laten gebeuren. Het toonaangevende reclamebureau ACE opende recentelijk haar deuren voor het team, klanten, collega\u2019s en de buurt. Het nieuwe pand, dat twaalf reclamegerelateerde bureaus samenbrengt tot \u00e9\u00e9n super-agency, draait om verbinding. <\/strong><\/p>\n

Hier komen mensen met diverse achtergronden en expertise samen om creatieve uitdagingen voor merken aan te gaan. Het kantoor vertaalt de Club-filosofie van ACE: een plek waar werk en sociale interactie naadloos in elkaar overgaan. Werknemers en klanten ontmoeten elkaar in inspirerende ruimtes die verder gaan dan werk, met een ontwerp dat zowel samenwerking als thuiswerken aanvult.<\/p>\n

Over de ruimte
\n<\/strong>De begane grond is ontworpen als een plek waar alles mogelijk is: lezingen, borrels, presentaties, workshops, feestjes of een moment van focus. Het is een hyperflexibele ruimte die aan elke behoefte voldoet en positiviteit uitstraalt.<\/p>\n

Over het ontwerp
\n<\/strong>De kernwoorden voor het ontwerp zijn: authentiek, gedurfd, cultureel en energiek<\/strong>. Met natuurlijke materialen zoals hout en hennep en een gedempte kleurpalet biedt de ruimte rust, terwijl speelse elementen voor dynamiek zorgen:<\/p>\n

    \n
  • Een rood statement-trap als verbindend middelpunt.<\/li>\n
  • Een multifunctionele leestafel die ook dienst kan doen als catwalk.<\/li>\n
  • Een rond gesprekspodium dat kan transformeren tot een centrale stage.<\/li>\n
  • Een opvallende kroonluchter boven de bar als verzamelpunt.<\/li>\n<\/ul>\n

    Daarnaast is er ruimte voor focus met stille werkplekken, een geluidsstudio, een gebedsruimte en genderneutrale toiletten.<\/p>\n

    Over de kantoren
    \n<\/strong>Op de eerste en tweede verdieping bevinden zich de kantoren van de individuele bureaus, elk met een eigen identiteit. Centrale voorzieningen rond de trap stimuleren beweging en toevallige ontmoetingen, om idee\u00ebn en gesprekken op gang te brengen.<\/p>\n

    TANK\u2019s visie op kantoorontwerp
    \n<\/strong>TANK ontwerpt kantoren waar mensen graag komen. Door traditionele idee\u00ebn over werkplekken los te laten, cre\u00ebren we inspirerende en inclusieve omgevingen. Sociale ruimtes, stille zones en een mix van speelse en professionele elementen zorgen voor een natuurlijke balans tussen samenwerking en concentratie. Of je nu een praatgrage collega, introverte denker of VIP-klant bent: hier vind je je plek. Vandaag, morgen, altijd.<\/p>\n

    Fotografie: Teo Krijgsman<\/em><\/p>\n

    Bijdragers:\u00a0<\/em>
    \nCreative Direction brand identity: Sm\u00f6rg\u00e5sbord Studio
    \nCreative Director: Vincent Venema
    \nCreative Producer: Roeland de Ponti
    \nMotion design: Woodwork
    \nAudio design: Thndr
    \nInterior builder: Brandwacht & Meijer
    \nBespoke lighting: Vantot
    \nCarpets: Donkersloot
    \nFurniture: BigBrands
    \nPlants: Bloei
    \nA\/V equipment: Aviste
    \nSmart installations: Mega Elektra<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":676134,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Het dynamische nieuwe hoofdkantoor van ACE","_yoast_wpseo_title":"%%title%% %%page%%","_yoast_wpseo_metadesc":"Eind 2022 verhuisde ACE naar hun nieuwe hoofdkantoor in de Amsterdamse Houthavens. 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