{"id":676267,"date":"2024-12-19T09:04:14","date_gmt":"2024-12-19T09:04:14","guid":{"rendered":"https:\/\/www.hoog.design\/office\/?post_type=hoog_project&#038;p=676267"},"modified":"2024-12-19T09:35:24","modified_gmt":"2024-12-19T09:35:24","slug":"unilever-benelux-headquarters","status":"publish","type":"hoog_project","link":"https:\/\/www.hoog.design\/office\/inspiratie\/unilever-benelux-headquarters","title":{"rendered":"Unilever Benelux Headquarters"},"content":{"rendered":"<p><strong>In het hart van Rotterdam, aan het Hofplein, bevinden zich de nieuwe Benelux-hoofdkantoren van Unilever. Deze beslaan zes verdiepingen van een bestaand gebouw uit 1960, ontworpen door architect C.A. Abspoel, met een opvallende betonnen structuur. <span style=\"font-size: 16px;\">De nieuwe faciliteit biedt ruimte aan ongeveer 750 medewerkers. Bij binnenkomst op de zesde verdieping worden bezoekers verwelkomd in de Lipton Bar, die een prachtig uitzicht over de stad biedt. Vanuit de Lipton Bar zijn alle verdiepingen toegankelijk via interne trappen.<\/span><\/strong><\/p>\n<h3><strong>Unilever City: een dynamische en verbonden werkomgeving<\/strong><\/h3>\n<p>Doorbraakopeningen in de vloeren cre\u00ebren zichtbare verbindingen tussen verschillende afdelingen en medewerkers. Bij binnenkomst springt direct het auditorium, ook wel de &#8220;townhall&#8221; genoemd, in het oog. Dit auditorium, samen met de eventruimte en het restaurant, is multifunctioneel en geschikt voor evenementen, lezingen en als lunchplek. Daarnaast kunnen deze ruimtes gebruikt worden voor informele bijeenkomsten of werkplekken, waardoor ze volledig ge\u00efntegreerd zijn in de werkomgeving. Het interieur is ontworpen als een stad, met straten en winkels: Unilever City. Multifunctionele kasten tussen de betonnen structuur vormen een straat in het midden van het gebouw.<\/p>\n<p>De werkplekken van de verschillende Unilever-afdelingen liggen langs deze straat, elk met een eigen identiteit, merken en karakter. Ze vormen de winkels langs de straat. Merkhubs van de afdelingen Beauty &amp; Personal Care, Home Care, Refreshment, Foods en Food Solutions benadrukken de sfeer van deze afdelingen, elk met een eigen uitstraling en hotspots waar producten gepresenteerd en getest kunnen worden.<\/p>\n<h3><strong>Innovatief werken in een industrieel design<\/strong><\/h3>\n<p>De mix van werken, vergaderen, bellen, overleggen, presenteren en andere activiteitenzones cre\u00ebert een dynamische omgeving waarin activiteitgericht werken wordt gestimuleerd. Medewerkers van Unilever kunnen altijd een plek vinden die past bij de activiteit van dat moment. Dit bevordert samenwerking, kennisdeling en ontmoetingen en draagt, doordat je meer door het gebouw beweegt, ook bij aan de gezondheid.<\/p>\n<p>De gebruikte materialen versterken het industri\u00eble karakter van het gebouw. Het zwarte staal, eikenhout, de gietvloer en tegels vormen een neutrale basis, waardoor er ruimte ontstaat om Unilever\u2019s producten en marketing te presenteren.<\/p>\n","protected":false},"featured_media":676304,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Unilever Benelux Headquarters","_yoast_wpseo_title":"%%title%% %%page%%","_yoast_wpseo_metadesc":"In het hart van Rotterdam, aan het Hofplein, bevinden zich de nieuwe Benelux-hoofdkantoren van 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