{"id":676799,"date":"2024-12-23T11:49:00","date_gmt":"2024-12-23T11:49:00","guid":{"rendered":"https:\/\/www.hoog.design\/office\/?post_type=hoog_project&p=676799"},"modified":"2026-01-06T12:21:34","modified_gmt":"2026-01-06T12:21:34","slug":"founders-of-loyalty-hoofdkantoor","status":"publish","type":"hoog_project","link":"https:\/\/www.hoog.design\/office\/inspiratie\/founders-of-loyalty-hoofdkantoor","title":{"rendered":"L – Founders of loyalty hoofdkantoor"},"content":{"rendered":"
\n
\n

Van KPN-gebouw naar L – Founders of loyalty hoofdkantoor<\/strong><\/h3>\n

Ons meest ambitieuze project tot nu toe: de transformatie van het voormalige KPN-telefoongebouw naar het nieuwe hoofdkantoor van L \u2013 Founders of Loyalty. Het doel was helder: “Het mooiste en fijnste kantoor van Nederland cre\u00ebren.” In drie jaar tijd begeleidden we het project van sloop tot styling, waarbij we het karakter van het gebouw behielden en moderne transparantie en functionaliteit toevoegden.<\/p>\n

Het acht verdiepingen tellende kantoor heeft een prachtig gerenoveerde gevel en een uitnodigende entree, ontworpen om samenwerking te inspireren. Binnen heeft elke verdieping een unieke sfeer, ge\u00efnspireerd door verschillende culturen, van Latijnse vurigheid tot Japanse sereniteit. Natuurlijke materialen vloeien naadloos door het hele gebouw, wat zorgt voor een gastvrije en hoogwaardige omgeving.<\/p>\n

Een opvallend kenmerk is het semi-transparante intermediair dat de twee gebouwdelen met elkaar verbindt en hoogteverschillen overbrugt met stijlvolle glazen bruggen. Het bewaarde glas-in-loodkunstwerk uit het oude gebouw siert nu deze ruimte en voegt kleur en warmte toe aan het interieur. Het resultaat is een harmonieuze mix van geschiedenis en innovatie, wat het een echt inspirerende werkplek maakt.<\/p>\n

Benieuwd naar de verschillende verdiepingen?
\nOp de hoofdpagina staan ze alle acht!<\/p>\n<\/div>\n<\/div>\n

\n
\n
\n
\n
\n
\n
\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":676806,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Founders of loyalty hoofdkantoor","_yoast_wpseo_title":"%%title%% %%page%%","_yoast_wpseo_metadesc":"Het transformeren van een voormalig KPN-telefoongebouw tot het nieuwe hoofdkantoor van L \u2013 founders of loyalty betreft onze meest complete opdracht tot nu toe.","_yoast_wpseo_linkdex":"72","_yoast_wpseo_content_score":"90","content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_yoast_wpseo_focuskeywords":"[]","_yoast_wpseo_keywordsynonyms":"[\"\"]","_yoast_wpseo_primary_category":null,"_yoast_wpseo_estimated-reading-time-minutes":"2"},"hoog_project_category":[91],"class_list":["post-676799","hoog_project","type-hoog_project","status-publish","has-post-thumbnail","hentry","hoog_project_category-entrees-en-lobbys"],"acf":{"":{"hoog_project_owner":676788,"hoog_project_contributors":null,"hoog_project_insignia":"","hoog_featured_project":false,"hoog_project_video":""},"hoog_project_media":{"photos":[{"image_file":676808,"video_id":"","image_size":"Volledig"},{"image_file":676812,"video_id":"","image_size":"Volledig"},{"image_file":676806,"video_id":"","image_size":"Volledig"},{"image_file":676810,"video_id":"","image_size":"Half"},{"image_file":676802,"video_id":"","image_size":"Half"},{"image_file":676804,"video_id":"","image_size":"Volledig"},{"image_file":676800,"video_id":"","image_size":"Volledig"},{"image_file":683467,"video_id":"","image_size":"Volledig"},{"image_file":683468,"video_id":"","image_size":"Volledig"},{"image_file":683469,"video_id":"","image_size":"Volledig"},{"image_file":683470,"video_id":"","image_size":"Volledig"},{"image_file":683471,"video_id":"","image_size":"Volledig"},{"image_file":683472,"video_id":"","image_size":"Volledig"},{"image_file":683473,"video_id":"","image_size":"Volledig"},{"image_file":683474,"video_id":"","image_size":"Volledig"}]}},"yoast_head":"\nL - Founders of loyalty hoofdkantoor<\/title>\n<meta name=\"description\" content=\"Het transformeren van een voormalig KPN-telefoongebouw tot het nieuwe hoofdkantoor van L \u2013 founders of loyalty betreft onze meest complete opdracht tot nu toe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hoog.design\/office\/inspiratie\/founders-of-loyalty-hoofdkantoor\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L - Founders of loyalty hoofdkantoor\" \/>\n<meta property=\"og:description\" content=\"Het transformeren van een voormalig KPN-telefoongebouw tot het nieuwe hoofdkantoor van L \u2013 founders of loyalty betreft onze meest complete opdracht tot nu toe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hoog.design\/office\/inspiratie\/founders-of-loyalty-hoofdkantoor\" \/>\n<meta property=\"og:site_name\" content=\"HOOG.design OFFICE\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-06T12:21:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.hoog.design\/sites\/2\/2024\/12\/23114352\/VOSS-founders-of-loyalty-hoofdkantoor-04.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.hoog.design\\\/office\\\/inspiratie\\\/founders-of-loyalty-hoofdkantoor\",\"url\":\"https:\\\/\\\/www.hoog.design\\\/office\\\/inspiratie\\\/founders-of-loyalty-hoofdkantoor\",\"name\":\"L - Founders of loyalty hoofdkantoor\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.hoog.design\\\/office\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.hoog.design\\\/office\\\/inspiratie\\\/founders-of-loyalty-hoofdkantoor#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hoog.design\\\/office\\\/inspiratie\\\/founders-of-loyalty-hoofdkantoor#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cdn.hoog.design\\\/sites\\\/2\\\/2024\\\/12\\\/23114352\\\/VOSS-founders-of-loyalty-hoofdkantoor-04.jpg\",\"datePublished\":\"2024-12-23T11:49:00+00:00\",\"dateModified\":\"2026-01-06T12:21:34+00:00\",\"description\":\"Het transformeren van een voormalig KPN-telefoongebouw tot het nieuwe hoofdkantoor van L \u2013 founders of loyalty betreft onze meest complete opdracht tot nu toe.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.hoog.design\\\/office\\\/inspiratie\\\/founders-of-loyalty-hoofdkantoor#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.hoog.design\\\/office\\\/inspiratie\\\/founders-of-loyalty-hoofdkantoor\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.hoog.design\\\/office\\\/inspiratie\\\/founders-of-loyalty-hoofdkantoor#primaryimage\",\"url\":\"https:\\\/\\\/cdn.hoog.design\\\/sites\\\/2\\\/2024\\\/12\\\/23114352\\\/VOSS-founders-of-loyalty-hoofdkantoor-04.jpg\",\"contentUrl\":\"https:\\\/\\\/cdn.hoog.design\\\/sites\\\/2\\\/2024\\\/12\\\/23114352\\\/VOSS-founders-of-loyalty-hoofdkantoor-04.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.hoog.design\\\/office\\\/inspiratie\\\/founders-of-loyalty-hoofdkantoor#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.hoog.design\\\/office\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inspiratie\",\"item\":\"https:\\\/\\\/www.hoog.design\\\/office\\\/inspiratie\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"L – Founders of loyalty hoofdkantoor\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.hoog.design\\\/office\\\/#website\",\"url\":\"https:\\\/\\\/www.hoog.design\\\/office\\\/\",\"name\":\"HOOG.design OFFICE\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.hoog.design\\\/office\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.hoog.design\\\/office\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.hoog.design\\\/office\\\/#organization\",\"name\":\"HOOG.design OFFICE\",\"url\":\"https:\\\/\\\/www.hoog.design\\\/office\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.hoog.design\\\/office\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cdn.hoog.design\\\/sites\\\/2\\\/2024\\\/11\\\/11065632\\\/hoog-office-logo.png\",\"contentUrl\":\"https:\\\/\\\/cdn.hoog.design\\\/sites\\\/2\\\/2024\\\/11\\\/11065632\\\/hoog-office-logo.png\",\"width\":388,\"height\":388,\"caption\":\"HOOG.design OFFICE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.hoog.design\\\/office\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"L - Founders of loyalty hoofdkantoor","description":"Het transformeren van een voormalig KPN-telefoongebouw tot het nieuwe hoofdkantoor van L \u2013 founders of loyalty betreft onze meest complete opdracht tot nu toe.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hoog.design\/office\/inspiratie\/founders-of-loyalty-hoofdkantoor","og_locale":"nl_NL","og_type":"article","og_title":"L - Founders of loyalty hoofdkantoor","og_description":"Het transformeren van een voormalig KPN-telefoongebouw tot het nieuwe hoofdkantoor van L \u2013 founders of loyalty betreft onze meest complete opdracht tot nu toe.","og_url":"https:\/\/www.hoog.design\/office\/inspiratie\/founders-of-loyalty-hoofdkantoor","og_site_name":"HOOG.design OFFICE","article_modified_time":"2026-01-06T12:21:34+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/cdn.hoog.design\/sites\/2\/2024\/12\/23114352\/VOSS-founders-of-loyalty-hoofdkantoor-04.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.hoog.design\/office\/inspiratie\/founders-of-loyalty-hoofdkantoor","url":"https:\/\/www.hoog.design\/office\/inspiratie\/founders-of-loyalty-hoofdkantoor","name":"L - Founders of loyalty hoofdkantoor","isPartOf":{"@id":"https:\/\/www.hoog.design\/office\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hoog.design\/office\/inspiratie\/founders-of-loyalty-hoofdkantoor#primaryimage"},"image":{"@id":"https:\/\/www.hoog.design\/office\/inspiratie\/founders-of-loyalty-hoofdkantoor#primaryimage"},"thumbnailUrl":"https:\/\/cdn.hoog.design\/sites\/2\/2024\/12\/23114352\/VOSS-founders-of-loyalty-hoofdkantoor-04.jpg","datePublished":"2024-12-23T11:49:00+00:00","dateModified":"2026-01-06T12:21:34+00:00","description":"Het transformeren van een voormalig KPN-telefoongebouw tot het nieuwe hoofdkantoor van L \u2013 founders of loyalty betreft onze meest complete opdracht tot nu toe.","breadcrumb":{"@id":"https:\/\/www.hoog.design\/office\/inspiratie\/founders-of-loyalty-hoofdkantoor#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hoog.design\/office\/inspiratie\/founders-of-loyalty-hoofdkantoor"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.hoog.design\/office\/inspiratie\/founders-of-loyalty-hoofdkantoor#primaryimage","url":"https:\/\/cdn.hoog.design\/sites\/2\/2024\/12\/23114352\/VOSS-founders-of-loyalty-hoofdkantoor-04.jpg","contentUrl":"https:\/\/cdn.hoog.design\/sites\/2\/2024\/12\/23114352\/VOSS-founders-of-loyalty-hoofdkantoor-04.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.hoog.design\/office\/inspiratie\/founders-of-loyalty-hoofdkantoor#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hoog.design\/office"},{"@type":"ListItem","position":2,"name":"Inspiratie","item":"https:\/\/www.hoog.design\/office\/inspiratie"},{"@type":"ListItem","position":3,"name":"L – Founders of loyalty hoofdkantoor"}]},{"@type":"WebSite","@id":"https:\/\/www.hoog.design\/office\/#website","url":"https:\/\/www.hoog.design\/office\/","name":"HOOG.design OFFICE","description":"","publisher":{"@id":"https:\/\/www.hoog.design\/office\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hoog.design\/office\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.hoog.design\/office\/#organization","name":"HOOG.design OFFICE","url":"https:\/\/www.hoog.design\/office\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.hoog.design\/office\/#\/schema\/logo\/image\/","url":"https:\/\/cdn.hoog.design\/sites\/2\/2024\/11\/11065632\/hoog-office-logo.png","contentUrl":"https:\/\/cdn.hoog.design\/sites\/2\/2024\/11\/11065632\/hoog-office-logo.png","width":388,"height":388,"caption":"HOOG.design OFFICE"},"image":{"@id":"https:\/\/www.hoog.design\/office\/#\/schema\/logo\/image\/"}}]}},"trid":1366120,"is_original":true,"_links":{"self":[{"href":"https:\/\/www.hoog.design\/office\/wp-json\/wp\/v2\/hoog_project\/676799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hoog.design\/office\/wp-json\/wp\/v2\/hoog_project"}],"about":[{"href":"https:\/\/www.hoog.design\/office\/wp-json\/wp\/v2\/types\/hoog_project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hoog.design\/office\/wp-json\/wp\/v2\/media\/676806"}],"wp:attachment":[{"href":"https:\/\/www.hoog.design\/office\/wp-json\/wp\/v2\/media?parent=676799"}],"wp:term":[{"taxonomy":"hoog_project_category","embeddable":true,"href":"https:\/\/www.hoog.design\/office\/wp-json\/wp\/v2\/hoog_project_category?post=676799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}