Aro remains committed to innovation and quality to achieve ambitious goals
Aro has been in the kitchen and interior design business for more than 60 years. The company couples that vast experience with a dynamic vision of the future with ambitious growth plans. These are founded on the company’s core values: innovation, service, quality and punctuality, but also on strenuous efforts to assume social responsibility as a company.
A business can only be and remain successful if it succeeds in regularly questioning itself and adapting to the needs of the times and the customer. Especially now that we can no longer say we live in an age of change, but rather in a change of era, adaptability and innovation are an absolute must. In that area, Aro has always been at the forefront. Twenty years ago, for example, Aro was the first supplier to produce a flat solid door. This made Aro a forerunner in sustainability. After all, solid wood lasts are particularly environmentally friendly. After all, wood is a natural product, which retains CO2 and thus contributes to reducing the greenhouse effect. A solid wood door also retains heat, making it a perfect insulator. Not only do solid wood doors have a beautiful natural, warm and vibrant appearance, they are also almost completely recyclable. With the recent launch of the semi-massive semi door, which could only be produced after specific new machines were produced for it, Aro is now once again a highly innovative forerunner in the kitchen and interior design industry. To such an extent, in fact, that for these doors there is also very great interest from abroad.
Quality of the products and services offered should, of course, be an obvious fact for any company that really should no longer be an issue. Precisely because consumers carelessly assume that they can always count on this obvious quality, some providers don’t always take it lightly. Aro therefore finds it necessary to reiterate that quality. Quality is part of the company’s DNA. This translates not only in the materials used, but also in the overall approach. Aro pays equal attention to all aspects: from the design of the showroom to the friendliness of the staff.
Whoever says innovation and quality automatically says service. And service always starts with listening to the customer. That is why Aro has become a specialist in providing customization, although the company used to work mostly with standard sizes. That is also why Aro gradually began working with materials other than solid wood. So, with the same strict requirements around quality, we also supply the semi doors, as well as cabinet doors in mdf and veneer. And also to respond to customer demand, we have developed innovative processes that allow us to offer an unusually wide range of colors.
In a world where everyone is used to being able to find any kind of information instantly, punctuality is increasingly important. This is why it is a real core value for Aro alongside innovation, quality and service. Aro always delivers custom work on the agreed delivery date and keeps customers informed about the production process. Over the years, Aro has always proven its respect for customers. And punctuality is a form of respect that cannot be discounted.
Service, quality, innovation and punctuality actually have a common denominator that we can refer to as” respect.” Aro believes that as a company it must also respect its social responsibility. We believe that our planet is the most important asset we pass on to our younger generations. Corporate social responsibility is therefore an absolute must for us!
Businesses are used to adapting to changing needs and a changing context. In that changing context, it is now clear that everyone must make concerted efforts to reduce the carbon footprint. Aro was a forerunner in that field with the production of solid wood doors and wants to continue to be an inspiring example in that field in the years to come. The company subscribes 100% to the idea that a company must put the well-being of all stakeholders first in all its doings. Humanity is central, including an ongoing commitment to minimize waste and harmful gas emissions. Aro knows that companies only have a future if sustainability is an integral part of their strategy. Only by always thinking about it, even when it was not so current to talk about it as well, has Aro been able to stay on the road for more than 60 years.
By coupling its core values with an eye for sustainability, Aro is convinced it can continue on a nice growth path in the coming decades. But success is not a ripe fruit that just falls into one’s lap. Therefore, we outlined an ambitious plan to perpetuate the company’s success in the coming years. The program includes further internationalization where we are targeting the Netherlands, Luxembourg and France and better follow-up of existing customers. This will include recruiting new account managers, sending out a bi-weekly newsletter with a clear call to action and launching new models, colors and products four times a year. We will also make a substantial commitment to Aro’s social media presence, shoot professional corporate videos, organize training days and, through the launch of the Aropedia, which offers a total package of information, offer our customers the chance to become true subject matter experts. Finally, from now on we will also be responsible for the exclusive distribution of faucets and sinks of the “high end” brandsLanesto, MGS, Gessi , Schock.
Important role in the future
Even after the corona crisis, companies will have to play a leading role in the economy and reinvent themselves in part. From the power of innovation, quality and service that have always characterized Aro, we want to offer what we have always done but also go a step further. We want to grow but at the same time participate in finding solutions to world problems.
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