Aro

Aro continues to focus on innovation and quality to achieve ambitious objectivesAro has been active in the kitchen and interior sector for more than 60 years. The company combines this extensive experience with a dynamic vision of the future with ambitious growth plans. These are based on the company’s core values: innovation, service, quality and punctuality, but also on major efforts in corporate social responsibility.

Innovation

A company can only be and remain successful if it succeeds in regularly questioning itself and adapting to the needs of the times and of the customer. Especially now that we can no longer say that we live in an era of change, but rather in a change of era, adaptability and innovation are an absolute must. Aro has always taken the lead in this area. Twenty years ago, Aro was the first supplier to produce a flat solid door. This made Aro a pioneer in the field of sustainability. After all, solid wood durations are particularly environmentally friendly. After all, wood is a natural product that retains CO² and thus contributes to reducing the greenhouse effect. A solid wood door also retains heat and is therefore a perfect insulator. Not only do solid wood doors have a beautiful natural, warm and lively appearance, but they are also almost entirely recyclable. With the recent launch of the semi-solid semi-door, which could only be produced after the production of new specific machines, Aro is once again a highly innovative pioneer in the kitchen and interior industry. So much so that there is also great interest from abroad in these doors.

Quality

The quality of the products and services offered must, of course, be self-evident for every company and should no longer need to be discussed. Precisely because the consumer carelessly assumes that they can always rely on this obvious quality, some suppliers do not always take it very seriously. Aro therefore considers it necessary to emphasize this quality once again. Quality is part of the company’s DNA. This is reflected not only in the materials used, but also in the overall approach. Aro pays the same attention to all aspects: from the layout of the showroom to the friendliness of the employees.

Service

When you say innovation and quality, you automatically say service. And service always starts with listening to the customer. This is why Aro has become a customization specialist, even though the company mainly worked with standard sizes. This is why Aro gradually started working with materials other than solid wood. With the same strict quality requirements, we also supply semi-doors, but also cabinet doors in MDF and veneer. And also to meet customer demand, we have developed innovative processes that allow us to offer an unusually wide range of colours.

Punctuality

In a world where everyone is used to being able to find all possible information immediately, punctuality is becoming increasingly important. This is why it is a true core value for Aro in addition to innovation, quality and service. Aro always delivers customized work on the agreed delivery date and keeps customers informed of the production process. Over the years, Aro has always proven that it respects its customers. And punctuality is a form of respect that is not negotiable.

Social responsibility

Service, quality, innovation and punctuality actually have a common denominator that we can designate by the term “respect”. Aro is convinced that as a company, it must also respect its social responsibility. We believe that our planet is the most important asset that we pass on to our younger generations. Corporate social responsibility is therefore an absolute must for us!

Companies are used to adapting to changing needs and a changing context. In this changing context, it is now clear that everyone must work together to reduce the ecological footprint. Aro has been a pioneer in this area with the production of solid wood doors and wants to continue to be an inspiring example in this area in the years to come. The company is 100% behind the idea that a company must put the well-being of all stakeholders first in all its actions. Humanity is central, also with a continuous effort to limit waste and the emission of harmful gases as much as possible. Aro knows that companies only have a future if sustainability is an integral part of their strategy. It is only by always thinking about this, even when it was not so topical to talk about it, that Aro has been able to continue working for more than 60 years.

The ambitions

By linking the core values to a concern for sustainability, Aro is convinced that it will also be able to follow a good growth path in the decades to come. But success is not ripe fruit that simply falls into one’s lap. This is why we have drawn up an ambitious plan that must ensure the company’s success in the years to come. The programme includes further internationalization with a focus on the Netherlands, Luxembourg and France and better follow-up of existing customers. This will be done, among other things, by attracting new account managers, sending a bimonthly newsletter with a clear call to action and launching new models, colours and products four times a year. We will also invest heavily in Aro’s presence on social media, record professional corporate films, organize training days and, through the launch of Aropedia, which offers a complete set of information, offer our customers the opportunity to become true professionals. Finally, we will now also be responsible for the exclusive distribution of taps and sinks from the “high-end” brands Lanesto, MGS, Gessi, Schock.

Important role in the future

Even after the corona crisis, companies will have to play a leading role in the economy and partly reinvent themselves. Based on the innovative strength, quality and service that have always been characteristic of Aro, we want to offer what we have always done, but also go further. We want to grow, but at the same time, we also contribute to finding solutions to global problems.