Niche PR

Niche was founded and is managed by Nick Lee.

Nick has a successful and prestigious 20-year pr & marketing portfolio. After four years at Saatchi & Saatchi Plc in the early nineties, Nick found his first marketing success in the automotive industry. After a rebranding and relaunch of Holiday Autos (a car rental company that is now part of lastminute.com), Nick moved on to Mercedez Benz (Chelsea) Ltd. After two years of successfully marketing Mercedes Benz passenger cars, his next move was to the British Interior Design Association (BIDA) in 2000. This move would define his career and enable him to find his “niche”. After four years at the BIDA handling the marketing and promotion of interior designers and their work, Nick, after being repeatedly asked, set up his own consultancy, specifically and exclusively for interior designers. The rest is history.

Now, after ten years, the first British pr for interior designers, niche, attracts not only British and European interior designers, but interior designers from all over the world, including niche’s third client in NYC, Rebekah Caudwell, as well as the Italian architects and designers S&L Associati from Florence. So wherever you are based, niche pr can deliver local, regional, national and international global pr – both traditional and new media – for your projects.