A new chapter: Gregoir Rêve x HOOG.Design
Hello fellows Hoog Designers,
I’m truly excited to be joining this community with our new lifestyle dream – Gregoir Rêve. After 30 years of market leadership in automotive featuring BMW, MINI and BMW Motorrad, we created Gregoir Rêve around one simple belief — that design is not just about what we see, but about what we feel. It’s the emotion of a space, the soul of a material, the quiet harmony between craftsmanship and creativity, and the power of partnerships.
That’s why I’m proud to announce our new partnership with HOOG.Design, a platform that perfectly embodies this philosophy — where timeless design and visionary creators come together to inspire and change the world of design and architecture.
Gregoir Rêve: Where Stories Take Shape
Gregoir Rêve is more than a brand — it’s a universe of experiences. Each concept we curate tells its own story, brought to life by people who are passionate about craftsmanship and beauty.
Under this umbrella, we bring together our design worlds:
- Camerich, representing contemporary elegance and balance.
- Castle Diependael, our historic Belgian home, now reimagined as an Atelier of Living.
- The GR Collection, our own furniture line uniting indoor and outdoor living with refined simplicity.
Together, they form the heartbeat of RÊVE — where every detail matters and every story has purpose.
Camerich: Modern Design, Timeless Comfort
As the exclusive partner for Camerich in the EU, we share a passion for minimalist aesthetics and honest materials. Camerich’s designs reflect the quiet confidence of simplicity — furniture that doesn’t shout, but speaks softly and beautifully in any space.
Discover our brand and products on https://camerich.gregoir.com/en
Castle Diependael: A Belgian Legend Reinvented
Castle Diependael holds a special place in my heart. When I first discovered it as a Michelin star restaurant for 30 years, I saw a sleeping beauty — waiting to be reloved and rediscovered.
Today, after two years of meticulous restoration, it has become a living Atelier — a space where architecture meets craftsmanship, and where Gregoir Rêve ’s creative spirit truly comes alive. It is our European Headquarters too.
Every corner of the castle tells a story of passion, patience, and purpose. It’s a tribute to heritage, but also to the future — a place where design dreams are born.
The GR Collection: Living Between Worlds
The GR Collection represents everything I love about design — proportion, materiality, and authenticity. With production in Portugal and Indonesia, each piece is made to flow effortlessly between indoor and outdoor living, reflecting a lifestyle that celebrates openness and connection with nature.
From Belgian craftsmanship to contemporary lines, the GR Collection stands for comfort with character — and design that lasts.
Fragrances of the World: Geodesis x RÊVE
Because design should awaken all senses, we’ve also partnered with Geodesis Parfums, the French maison known for telling stories through world most iconic scents. Together, we embrace the idea that “Scents of the world, at home.”. It’s a collaboration that completes the sensory journey of RÊVE — from what you see and touch, to what you feel and remember.
The Partnership with HOOG.Design
Partnering with HOOG.Design feels natural — because we both believe in storytelling through design. Their platform connects dreamers, creators, and innovators who shape how we live and feel in our spaces.
Through this collaboration, I hope to open a window into the world of Gregoir Rêve — to share our stories, our projects, and our inspirations with those who appreciate the art of living well.
An Invitation
If you share our love for craftsmanship, contemporary aesthetics, and timeless stories, I invite you to follow our journey on HOOG.Design and visit Castle Diependael — where dreams are designed, and design becomes a way of life.
Let’s continue to build, create, and dream — together.
Me and my team will be at Brussels Furniture Fair from 2nd to 5th November. Stop by to get to know us better in Hall 4 – Stand 4-210.
Warm regards,
Hervé Gregoir
Founder & Owner, Gregoir Rêve
https://www.youtube.com/watch?v=0crBS6rS7mU
Fotografie – Jean-Yves Limet, Camerich HQ
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