Niche PR

Niche was founded and is managed by Nick Lee.

Nick brings a successful and respected 20-year background in PR and marketing. After four years at Saatchi & Saatchi Plc in the early 1990s, he found his first marketing success in the automotive industry. Following a rebrand and relaunch of Holiday Autos, then part of lastminute.com, Nick moved on to Mercedez Benz (Chelsea) Ltd. After two successful years marketing Mercedes Benz passenger cars, his next step was to the British Interior Design Association (BIDA) in 2000. This move would define his career and allow him to find his true niche. After four years at BIDA, managing the marketing and promotion of interior designers and their work, Nick was repeatedly asked to do so and decided to launch his own consultancy, specifically and exclusively for interior designers. The rest is history.

Now, ten years on, niche, the first UK PR agency for interior designers, attracts not only British and European interior designers, but designers from all over the world, including niche’s third client in New York City, Rebekah Caudwell, as well as the Italian architects and designers S&L Associati from Florence. So wherever you are based, niche PR can deliver local, regional, national and international global PR for your projects, across both traditional and new media.