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Office Beautiful

Office Beautiful
Bureau Fraai Pieter Vlamingstraat 40 1093 AE Amsterdam

We are an architectural design firm based in Amsterdam. Our portfolio is broad, but includes the specific expertise needed to design and realize projects for both professional and private clients, covering all kinds of scale, need and context. As architects and product designers, we have more than 15 years of hands-on experience. This means that we have built an extensive network of partners to provide our clients with work of the highest quality and give them full confidence in the management of budgets and the technical realization of projects.

For us, the unique soul of each of our projects is realized through the wise consideration of our three core values;
"analytical imagination," "innovative craftsmanship" and "adaptable sustainability.

'Analytical imagination'
How we analyze a task to get to its essence gives us the ability to go beyond standard solutions. Our courage to dream and to see apparent limits and boundaries as a hotbed for endless possibilities can transform the pragmatic into the poetic. This results in a process that creates something new, uncovers hidden treasures and surprises all involved.

'Innovative craftsmanship'
We have an intrinsic interest in innovative craftsmanship. We get excited when we increase the quality of a building with custom-designed elements, and when we reinvent craftsmanship by fully applying the technical novelties of our time. This results in a refined material and technical aesthetic. We are experienced in uniting the scale of the building as a whole, with the scale of the smallest aesthetic and technical detail*.

'Adaptable sustainability'
We have a strong fascination with the contemporary city as a rapidly evolving and changing entity; we believe that a smart and sustainable approach to architecture plays an important role in this evolution. On the one hand, a building must embody sustainability through timeless aesthetics and first-rate technical and socio-cultural quality. On the other hand, a building must withstand or adapt to the ever-changing demands of the times.

* Niceness (2012-2018)
In 2012 we founded design label Fraaiheid (together with Sjoerd Schaapveld) as a platform for designing, developing and selling our own products and furniture worldwide. Beauty is not only a successful design label, it is also an important platform and showcase where we experiment and explore craftsmanship, materials, products, details and production techniques as part of our architectural work.

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