Gaggenau launches international user experience in the Netherlands
Tantalizing European first
After an extensive renovation, guests in the Gaggenau Flagship Showroom in Hoofddorp experienced the European premiere of its brand new user experience. The brand’s commitment to gastronomic excellence was translated into culinary masterpieces on the plate by two-Michelin-starred chef Edwin Vinke of restaurant De Kromme Watergang.
Record year for Gaggenau
The luxury brand for high-end kitchen appliances looks back on a top year in which it saw a 30% increase in sales in the Netherlands. This reflects global trends of spending more on home improvement and also seeing open kitchens as an extension of the living space. For architects as well as interior designers,homeowners and design enthusiasts alike, the new showroom now offers an aesthetically inspiring experience in which Gaggenau’s commitment to gastronomic excellence is evident in all areas.
European first for the Netherlands
The flagship showroom at the Inspiration House in Hoofddorp is the first location in Europe where Gaggenau has rolled out the new experience concept. Shanghai had the global first; Brussels and Paris will soon follow. The uniqueness of each location and the local setting in design and architecture are integrated into the history and heritage of Gaggenau by the architects of 1zu33. Eye-catching are the experiential kitchen scenarios that present the appliances in a whole new way. With a variety of materials, looks and finishes, representative of sophisticated living environments.
Gaggenau makes a difference
Valuable additions to the showroom include the private dining area, the wine bar and the section dedicated to the Respected by Gaggenau initiative, in which Gaggenau celebrates independent artisans and producers in the areas of gourmet expertise, winemaking innovation and design. The unmissable centerpiece is “The Difference”: a holistic experience that provides insight into the ethos of this leading tastemaker, which has been providing kitchens with a professional upgrade and making lives easier since 1683. So that every home cook can be a top chef.
Visit the new showroom at inspiration house 20I20, Taurusavenue 36 in Hoofddorp.
